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Sr. Director, Communications & Content

February 20, 2026

<div class="content-intro">About Carrot: <a href="https://c212.net/c/link/?t=0&l=en&o=4420559-1&h=3535232987&u=https%3A%2F%2Fwww.carrotfertility.com%2F&a=Carrot+Fertility">Carrot</a> is a global, comprehensive fertility and family care platform, supporting members and their families through many of life's most memorable moments. Trusted by many of the world’s leading multinational employers, health plans, and health systems, Carrot’s proven clinical program delivers exceptional outcomes and experiences for members and industry-leading cost-savings for employers. Its award-winning products serve all populations, from preconception care through pregnancy, IVF, male factor infertility, adoption, gestational carrier care, and menopause. Carrot offers localized support in over 170 countries and 25 languages. With a comprehensive program that prioritizes clinical excellence and human-centered care, Carrot supports members and their families through many of the most meaningful moments of their lives. Learn more at <a href="http://get-carrot.com">get-carrot.com</a>.</div>The Role:  Carrot is seeking a results-driven Senior Director of Communications and Content with a passion for storytelling and a strategic mindset. In this role, you will lead Carrot’s external communications and content strategy under the direction of the VP of Marketing. This includes media relations, executive thought leadership, brand messaging, SEO, social media, and more. You will set the tone for all content at Carrot, ensuring that what we create — and how we say it —  is consistent, compelling, and aligned with our company’s mission: fertility care for all. You’ll oversee a team that includes our a Content Marketing Manager, a Senior SEO Manager, and an external PR agency. Together, you’ll shape a unified message across channels and formats, strengthening our approach to thought leadership, storytelling, and content marketing. You’ll also partner closely with cross-functional teams, including executive leadership, customer success, commercial, product, and others. This role is an opportunity to own and evolve Carrot’s voice in the market while working alongside experts in healthcare, technology, and marketing. If you thrive in a dynamic environment and want to build a function that bridges communications and content, we’d love to hear from you.   The Team:  This role sits on our Marketing team, reporting to our VP of Marketing. Carrot’s Marketing team is responsible for sharing the Carrot story with the world.    Responsibilities:  <ul> <li>Develop and execute a cohesive communications and content strategy aligned with company goals</li> <li>Set the tone and voice for all content at Carrot, including thought leadership, campaigns, SEO content, and branded storytelling</li> <li>Ensure consistency in messaging and voice across all external content formats</li> <li>Lead executive visibility efforts across earned, owned, and social channels</li> <li>Partner with internal teams and agency partners to identify stories that resonate with target audiences, including prospects, customers, and the press</li> <li>Manage media relations, including pitching, press releases, briefings, and events</li> <li>Oversee the development of original surveys, reports, and data-driven storytelling initiatives</li> <li>Direct a small but mighty team, including a Content Marketing Manager and Senior SEO Manager </li> <li>Manage our PR agency to enhance executive visibility, brand awareness, and media exposure</li> <li>Organize press events, prepare executive spokespeople, and create briefing materials</li> <li>Proactively identify and address potential roadblocks, risks, and reputation challenges</li> <li>Seek new channels, partnerships, and initiatives to expand Carrot’s reach</li> <li>Report on media and content effectiveness, using insights to make recommendations for new content and topics</li> <li>Identify new channels, formats, and partnerships that expand Carrot’s reach and relevance</li> <li>Optimize resource allocation for communication initiatives, balancing budget, talent, and timelines</li> <li>Foster relationships with existing top-tier media outlets across healthcare, business, and technology press, and expand media relationships to new outlets and contacts</li> <li>Regularly measure and report on communications performance using defined metrics</li> </ul>   Minimum Qualifications:  <ul> <li>13-15 years of communications experience, including executive thought leadership, earned and owned media, etc.</li> <li>Proven ability to lead strategic communications and content programs that drive visibility and engagement</li> <li>Exceptional writing skills that allow you to be prolific, speedy, and consistent across channels and assets</li> <li>Experience in healthcare</li> <li>Strong media relationships across business, healthcare, and consumer outlets</li> <li>Exceptional communicator with excellent writing skills and attention to detail</li> <li>Strong knowledge and understanding of current trends in healthcare and media</li> <li>Excellent organizational and project management skills and ability to meet deadlines</li> <li>Ability to distill complex data and research into clear, compelling content</li> <li>Comfort with the ambiguity inherent in a fast-paced environment</li> </ul>   Preferred Qualifications: <ul> <li>Experience in workplace benefits</li> <li>Global PR background</li> <li>In-house PR or media experience</li> <li>Familiarity with social media, content, SEO, and email marketing tools, such as Hootsuite and Marketo</li> </ul>   Compensation:  Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting base salary for this position will range from $210,000-$220,000. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.    Fraud and Security Notice: Please note that all communication regarding job opportunities at Carrot will come exclusively from an @get-carrot.com email address. If you receive messages from any other domain, please disregard them and report the incident to: securityreporting@get-carrot.com<div class="content-conclusion">Why Carrot? Carrot has received national and international recognition for its pioneering work, including Fast Company's Most Innovative Companies and World Changing Ideas, Inc. Power Partners, and Modern Healthcare’s Innovators. Carrot’s global workforce has been acknowledged with several accolades, including Fortune’s Best Workplaces in Healthcare, Great Place to Work, and Age-Friendly Employer certifications. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, and healthcare innovation, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more. Learn more at carrotfertility.com.   </div>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...