Social Media & Paid Ads Manager (TikTok, Facebook, Instagram) – UK Accounting Firm

We are a UK-based accounting firm specialising in self-employed individuals and limited companies. Our focus is contractors, Uber drivers, startups, recruitment agencies, and digital agencies.

We are looking for a long-term freelancer on a monthly retainer to manage:

• TikTok

• Facebook

• Instagram

• Paid ads (Meta + TikTok)

This is a performance-driven role. Our objective is consistent lead generation at sustainable acquisition costs.

• Initial ad spend: £500/month (scaling to £2,000 if profitable)

Organic Content Management:

• Educational authority-based content

• 3–5 short-form videos per week

Scriptwriting and content planning

• Editing and branded design aligned with our logo/brand colours

• Caption writing and optimisation

• Comment and inbox monitoring

Paid Ads Management:

• Campaign setup in Meta & TikTok Ads Manager

• Pixel setup and conversion tracking

• Funnel strategy (cold traffic → retargeting → conversion)

• Lead generation campaign build and optimisation

• A/B testing creatives and hooks

• Budget management

• Weekly performance reporting (CPL, cost per booked call, cost per client)

We are focused on:

• Cost per lead

• Cost per acquired client

• Conversion optimisation

You should be able to advise on basic funnel setup (landing page, booking system, CRM suggestions).

Requirements:

• Proven experience generating leads for service-based businesses

• Ability to show real ad manager screenshots (cost per lead examples)

• Strong English writing skills

• Clear understanding of conversion funnels

• Experience with UK market preferred

Please include in your proposal:

Average cost per lead you have achieved for professional services

Example of a full lead generation funnel you have built

How you would allocate a £500 monthly ad budget initially

Your proposed monthly retainer

What realistic results we should expect in the first 90 days

This is intended to be a long-term partnership if performance is strong.

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