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Senior Director II, Customer Strategic Insights – Driving Growth and Innovation at arenaflex

March 7, 2026

**Join arenaflex, a leading global beverage company, as we embark on an exciting journey to revolutionize the way we connect with our customers and drive growth in the Foodservice and On-Premise industry. We are seeking a highly skilled and experienced Senior Director II, Customer Strategic Insights to lead our world-class organization in providing agile thought leadership, strategic utilization of leading-edge analytics resources, and forward-looking insights acumen that drives growth and elevates our industry leadership.** **About arenaflex** arenaflex is a global beverage company that has been a leader in the industry for over a century. With a rich history of innovation and a commitment to excellence, we have established ourselves as a trusted partner to our customers and consumers. Our Foodservice and On-Premise organization is a key driver of our growth and success, and we are looking for a talented and experienced leader to join our team and help us achieve our ambitious goals. **Position Responsibilities** As a Senior Director II, Customer Strategic Insights, you will be responsible for leading a high-performing team to define and steward industry, customer/consumer and competitive insights that accelerate revenue and volume growth and enable success for the future. This role will actively touch current and future customer relationships for arenaflex, grounded in consumer insights, by providing thought leadership, strategic storytelling and unlocking new opportunities through insights innovations, best practices and partnerships. Specific responsibilities include: * Sets strategy, prioritizes resources and deploys talent to ensure development of best-in-class and ground-breaking insights that shape business direction. * Provide people leadership that drives engagement and ensures success of team of six seasoned FSOP Insights Directors. Provide team with vision, coaching, development and definition on how work is deployed with key stakeholders. * Partner across FSOP Sales, Marketing, Business Planning, Industry and CVG (Customer Value & Growth) leadership teams to define top opportunities to address through a robust analytics and testing agenda. * Continuously navigate and survey the competitive environment to ensure keen awareness of marketplace opportunities and risks. Leverage external marketplace intelligence to inform business planning, enhance customer conversations, and set proactive direction to capture opportunities. * Collaborate across the arenaflex global network to ensure optimal use of resources, knowledge sharing, extraction of applicable learning, and expansion of the insights capabilities of the FSOP organization. * Sets strategic guidance on critical insights and storytelling required to win business renewals and customers (Code 5/10s) that drive growth for the arenaflex system. * Identifies and deploys latest technologies, partnerships and innovative approaches to ensure fast-paced and agile insights development. **KEY FOCUS AREAS** * **Strategic Thinking and Strategy Development**: Define and set the agenda for critical insights and marketplace intelligence needs of the organization. Partner in the development of annual business plan; drive FSOP strategy and opportunities; ensure plan has a relevant FSOP strategy to win in the marketplace. Drive awareness of, and connectivity to, consumer and marketplace trends to enable thought leadership against the arenaflex Value Bundle. * **Relationship Management**: Act as a network partner to ensure connectivity with other insights organizations, leading the way for knowledge sharing and application of growth-driving intelligence for FSOP customer partners. Build strong team-oriented relationships with other key internal business units and/or global partners that result in greater opportunities for the FSOP business. * **People Leadership & Development**: Recruit and retain a high-performance team, and serve as an advocate for future career opportunities and personal growth/development. Set the agenda for training and capability building of the organization to enable deeper thought leadership in our customer relationships. **Education** * Minimum Required: Bachelor's Degree * Preferred: MBA or other graduate degree **EXPERIENCE** * Minimum Required: + 10+ Years in CPG Industry + Senior level experience within the consumer goods/beverages industry + Innovative and collaborative mindset, comfortable with disruption and able to pivot with business changes + People leadership/management – specifically, experience leading leaders of others + Customer experience in the Foodservice or CPG industry or adjacent businesses (i.e., digital, supplier, bottler, etc.) + Demonstrated success in leading geographically dispersed team + Experience across multiple disciplines beyond FSOP management (Human Insights, Revenue Growth Management, etc.) * Desired: + Advanced analytical capability and critical thinking to probe, assess and advise on meaningful solutions + Business planning experience and general management mindset / holistic view of the business + Risk taking and unafraid to disrupt the status quo, think differently and drive new ways of working + Capabilities with customer specific data sources and data providers, as well as internal tools, dashboards and data sources + Drives organizational performance, efficiency, & effectiveness **Travel** * 25-35% **Location** * Virtual (Between East Coast and Central part of the US) with preference for Atlanta Based **Skills** * Strategic Insights * Marketing * Customer Relationships * Strategic Planning * Organization * Leadership * Human Insights * Business Planning * Business **Compensation** * Pay Range: $224,100 - $257,600 * Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. * Annual Incentive Reference Value Percentage: 50 **Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at arenaflex.** **Apply Now** If you are a motivated and experienced leader with a passion for driving growth and innovation, we encourage you to apply for this exciting opportunity. Join our team at arenaflex and help us shape the future of the Foodservice and On-Premise industry. Apply for this job

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...