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[Remote] Principal Product Marketing Manager – Security Sales Enablement + Events (Remote)
Note: The job is a remote job and is open to candidates in USA. Cisco is a leading technology company focused on revolutionizing how data and infrastructure connect and protect organizations. They are seeking a Principal Product Marketing Manager for Security Sales Enablement & Events to drive effective global launches and campaigns, ensuring that sales teams are equipped with the right tools and messaging for enterprise customers.
Responsibilities
- Establish critical relationships, influence, and feedback loops to translate insights into actionable strategy and impact: monitor asset and field conversations (Seismic, Klue, Gong, surveys, etc.) and analyze adoption and performance data; establish structured feedback loops (surveys, councils, ride-alongs, leadership 1on1s) with Sales
- Lead cross-functional stakeholder teams to build and progress the enablement strategy, including a logical flow of sales tools (pitch decks, demos, battle cards, ROI calculators) that map to the sales cycle, from discovery to close
- Craft cross-portfolio messaging and scripts that help sellers move toward consultative, value-based discovery; orchestrate with SMEs to ensure they develop optimized content to translate technical updates into "sellable" stories
- Co-design scalable, interactive virtual trainings, self-paced learning modules, and other engagement programs
- Act as an internal champion for our security POV—ensuring every seller can confidently deliver the "Why Splunk Security" story, whether on a customer call or on the trade show floor
- Lead enablement for onboarding, major trainings, and annual sales kick-offs for Product Marketing
- Lead the Security PMM Event Strategy: Own the product marketing presence and execution for tier-one global conferences, including third-party industry events (e.g., RSA, Black Hat) and first-party company events (e.g., Cisco Live)
- Drive Event Experiences: Partner with events, product management, and marketing teams to develop compelling event messaging, booth experiences, theater sessions, and impactful live demos
Skills
- 6-8+ years of experience in Product Marketing, Sales Enablement, Event Marketing, Technical Sales, or similar
- 3+ years in B2B / cybersecurity (SIEM, TI, XDR, etc.) -- you can speak the language of CISOs and SOC analysts with confidence
- Proven experience managing or significantly contributing to product marketing event strategy and execution for major industry conferences (e.g., booth messaging, demo coordination, SME staffing)
- Effective relationship-building who understands how to build trust and develop influence with frontline sellers and leaders across the organization
- Expertise in leading planning and strategy development with cross-functional stakeholders
- Powerful storyteller who can craft anything from visionary narratives to tactical cheat sheets and knows how to effectively manage, motivate, and support SMEs to help them develop optimized, timely content
- Passion for simplifying the complex; you understand how salespeople learn and consume information
- Proven ability to efficiently manage through ambiguity and develop results on complex projects and programs across a large organization
- Data-driven with empathy for the pressure sellers face and the needs of our customers
- Experience with sales enablement platforms (Highspot, Seismic, etc.) and LMS tools
- Background with pre-sales or direct sales; understand seller concepts and incentives
- Experience guiding teams through post-acquisition integration
Benefits
- Medical, dental and vision insurance
- 401(k) plan with a Cisco matching contribution
- Paid parental leave
- Short and long-term disability coverage
- Basic life insurance
- 10 paid holidays per full calendar year
- 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday
- Paid year-end holiday shutdown
- 4 paid days off for personal wellness determined by Cisco
- 16 days of paid vacation time per full calendar year
- Flexible vacation time off program
- 80 hours of sick time off provided on hire date and each January 1st thereafter
- Up to 80 hours of unused sick time carried forward from one calendar year to the next
- Additional paid time away may be requested to deal with critical or emergency issues for family members
- Optional 10 paid days per full calendar year to volunteer
- Annual bonuses subject to Cisco’s policies
Company Overview
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