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[Remote] Paid Media Manager (Fully remote, Non-profit Fundraising)
Note: The job is a remote job and is open to candidates in USA. Avalon Consulting is a full-service direct marketing fundraising agency, and they’re looking for a Paid Media Manager to execute and optimize digital advertising campaigns for nonprofit organizations. In this role, you’ll bring campaigns to life across paid search, paid social, and programmatic channels while collaborating with various internal teams.
Responsibilities
- Launch and manage campaigns across Google Ads, Microsoft Ads, paid social, CTV, and programmatic platforms
- Build keywords, audiences, ads, budgets, and bidding strategies aligned with media plans
- Monitor campaign pacing and ensure accuracy through regular QA
- Track campaign performance and identify trends, risks, and opportunities
- Implement optimizations related to bids, budgets, audiences, placements, and creative
- Support A/B testing across ads, landing pages, and targeting strategies
- Prepare performance reports and dashboards using key metrics such as CPA and ROAS
- Pull insights from ad platforms, Google Analytics, and internal tools
- Support senior team members in developing client-facing performance summaries
- Manage UTM tracking, conversion events, and pixel implementation
- Conduct routine audits of tracking and campaign setup
- Monitor spend and prepare monthly budget and billing reconciliation
- Partner with internal teams across Creative, Analytics, Finance, and Client Service
- Participate in internal knowledge-sharing and campaign testing initiatives
- Stay current on platform updates and digital advertising trends
Skills
- 3+ years managing digital advertising campaigns, including paid search
- Hands-on experience with platforms such as Google Ads, Meta, Microsoft Ads, or DSPs
- Strong analytical skills and experience using Google Analytics, Excel, and ad platform reporting
- Familiarity with tools such as Google Tag Manager, Google Ads Editor, Search Ads 360, and UTM tracking
- Experience integrating campaigns with CRM or donation platforms such as Salesforce, Engaging Networks, EveryAction, Classy, or Blackbaud
- Comfort working in collaborative tools such as Teams, Monday.com, and Zoom
- Google Ads or Meta certifications
- Experience supporting Google Grant campaigns
Benefits
- Employer-paid health, dental, and vision insurance
- Generous paid leave
- Employer-paid life and disability insurance
- Safe harbor 401(k) plan
Company Overview