Paid Search Strategist (REMOTE)

<p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: #0f4761; text-align: left;" aria-level="2"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; color: #000000; font-size: 16pt; line-height: 27.8px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-parastyle="heading 2">Your Role</span></span></strong></p> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">As a Paid Search Strategist, you will </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">be responsible for</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> developing strategy, implementing, tracking, and managing PPC campaigns across various digital channels for our clients on behalf of Blue Wheel. Using your </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">expertise</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> and up-to-date grasp of marketing strategies and best practices, you will manage campaigns from concept to execution to analysis. You will work collaboratively with internal Client Services account stakeholders to craft and execute powerful marketing strategies. You will also be an external voice for Blue Wheel, working directly with clients to articulate strategic and performance insights, provide recommendations, and deliver forward-thinking solutions.</span></span></p> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: #0f4761; text-align: left;" aria-level="2"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; color: #000000; font-size: 16pt; line-height: 27.8px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-parastyle="heading 2">Job Duties</span></span></strong></p> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: #0f4761; text-align: left;" aria-level="3"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; color: #000000; font-size: 14pt; line-height: 25.4833px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-parastyle="heading 3">Client Strategy & Growth Alignment</span></span></strong></p> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Collaborate with Client Service teams to understand each client's brand, goals, and key performance metrics in the DTC space.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Develop and execute paid search strategies that align with client </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">objectives</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">, including customer acquisition, revenue growth, and return on ad </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">spend</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> (ROAS).</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="3" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Proactively </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">identify</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> growth opportunities, such as new audience segments, emerging platforms, and advanced bidding strategies.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="4" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Align campaign strategies with broader omnichannel marketing initiatives, ensuring a seamless customer journey across paid search, social, email, and organic channels.</span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: #0f4761; text-align: left;" aria-level="3"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; color: #000000; font-size: 14pt; line-height: 25.4833px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-parastyle="heading 3">Campaign Execution & Optimization</span></span></strong></p> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="8" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Develop, launch, and manage paid search campaigns across platforms like Google Ads and Microsoft Ads.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="8" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Implement data-driven optimizations, adjusting keyword bids, audience targeting, creative assets, and budget allocations to maximize performance.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="8" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="3" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Utilize automation tools (e.g., Smart Bidding, Performance Max, SA360) and manual bid strategies to enhance efficiency and effectiveness.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="8" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="4" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Perform ongoing A/B testing on ad creatives, landing pages, and targeting to drive incremental performance improvements.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="8" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="5" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Leverage first-party data (CDPs, CRM platforms) and third-party audience segments to refine targeting strategies for retention and acquisition.</span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: #0f4761; text-align: left;" aria-level="3"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; color: #000000; font-size: 14pt; line-height: 25.4833px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-parastyle="heading 3">Data Analysis & Performance Reporting</span></span></strong></p> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="7" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Prepare, compile, and present internal and external performance reports with actionable insights tailored to DTC client KPIs, such as CAC, LTV, and ROAS.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="7" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Monitor and interpret campaign data, </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">identifying</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> trends, performance gaps, and new opportunities for scaling campaigns.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="7" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="3" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Utilize analytics tools such as Google Analytics (GA4), Looker Studio, and attribution platforms to measure and communicate performance.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="7" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="4" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Provide insights on budget pacing, forecasting, and investment strategies to maximize efficiency and profitability for clients.</span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: #0f4761; text-align: left;" aria-level="3"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; color: #000000; font-size: 14pt; line-height: 25.4833px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-parastyle="heading 3">Client Communication & Thought Leadership</span></span></strong></p> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="6" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Attend</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> all internal and external calls related to your client accounts, serving as the subject matter expert on paid search and programmatic strategies.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="6" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Lead discussions on campaign performance, optimizations, and strategic shifts to ensure alignment with client goals.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="6" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="3" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Educate clients and internal teams on evolving trends in search, </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">programmatic</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">, and digital advertising.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="6" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="4" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Develop case studies and insights from successful campaigns to inform future strategies and support new business pitches.</span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: #0f4761; text-align: left;" aria-level="3"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; color: #000000; font-size: 14pt; line-height: 25.4833px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-parastyle="heading 3">Creative Development & Execution</span></span></strong></p> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="5" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Write, test, and iterate ad copy tailored for DTC consumer behavior, </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">optimizing for</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> engagement, conversions, and brand voice consistency.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="5" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Coordinate with creative teams to develop and deploy compelling ad assets, including image, video, and interactive ad formats.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="5" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="3" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Ensure that ad </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">creatives align</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> with DTC brand messaging, landing page experiences, and consumer psychology.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="5" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="4" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Experiment with new creative approaches, such as DSAs, RSAs, and interactive ad units, to enhance engagement and performance.</span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: #0f4761; text-align: left;" aria-level="3"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; color: #000000; font-size: 14pt; line-height: 25.4833px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-parastyle="heading 3">Cross-Functional Collaboration</span></span></strong></p> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="4" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Work closely with paid social, email, and lifecycle marketing teams to ensure cohesive messaging and customer journey alignment.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="4" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Partner with CRO teams to refine landing pages and improve conversion rates.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="4" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="3" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Collaborate with developers and analytics teams to implement tracking solutions, pixel integrations, and audience segmentation strategies.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="4" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="4" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Share insights and performance data with media buyers, strategists, and content teams to refine holistic DTC growth strategies.</span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: #0f4761; text-align: left;" aria-level="3"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; color: #000000; font-size: 14pt; line-height: 25.4833px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-parastyle="heading 3">Budget Management & Forecasting</span></span></strong></p> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Manage and </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">optimize</span> <span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">ad</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> spend</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> across multiple DTC brands, ensuring cost efficiency and performance scalability.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Continuously track pacing and profitability, making strategic recommendations to reallocate budget where needed.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="3" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Forecast monthly and quarterly media </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">spend</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> based on historical performance, seasonal trends, and client goals.</span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: #0f4761; text-align: left;" aria-level="3"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; color: #000000; font-size: 14pt; line-height: 25.4833px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-parastyle="heading 3">Innovation & Testing</span></span></strong></p> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Stay ahead of industry trends, platform updates, and algorithm changes to keep client strategies competitive.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Experiment</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> with emerging ad formats (e.g., Performance Max, AI-driven bidding strategies, video discovery ads) to drive incremental gains.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="3" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Conduct rigorous A/B testing across audience targeting, bidding strategies, and creative messaging to refine best practices.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="4" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Document test results and performance insights to continuously enhance agency-wide media buying strategies.</span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: #0f4761; text-align: left;" aria-level="2"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; color: #000000; font-size: 18pt; line-height: 32.4333px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-parastyle="heading 2">Preferred Qualifications</span></span></strong></p> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Google Ads and Microsoft Ads certifications.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Proven experience managing paid search campaigns in an </span></span><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">agency environment</span></span></strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="3" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Hands-on experience with SA360, Performance Max, and other advanced search tools.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="4" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Strong </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">proficiency</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> with analytics tools, including Google Analytics (GA4) and Looker Studio.</span></span></li> </ul> <ul style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;"> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;" aria-setsize="-1" data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="5" data-aria-level="1"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #000000; font-size: 11pt; line-height: 19.6917px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Demonstrated ability to manage budgets across multiple accounts while driving measurable ROI.</span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><strong>Blue Wheel operates and hires in the following states: CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA</strong></p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...