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Older Kids / Teens Social Strategist

March 6, 2026

Job Description Are you passionate about shaping how global brands connect with the next generation through social media? We’re looking for a strategic problem solver who understands what inspires and engages Older Kids and Teens online. In this role, you’ll play a key part in defining LEGO’s global approach to social media for this dynamic audience—translating insights, trends, and platform knowledge into strategies that drive real impact across channels. If you’re ready to influence how one of the world’s most beloved brands shows up in the social space, we’d love to hear from you. No relocation assistance is offered for this position. <h2>Core Responsibilities: </h2><ul><li>Leverage the global social media strategy and existing ecosystem to find opportunities, efficiencies, and enablers that drive audience growth and consumer sales among Older Kids (including Teens), clearly defining social media’s role within this. </li><li>Define the global social strategy for engaging Teens at both channel and content levels, partnering with the dedicated Social Media Manager to enable effective and impactful market activations. </li><li>Collaborate with Product Marketing, Media, Planning, and Influencer teams to develop a cohesive and integrated approach to engaging Older Kids and Teens across all touchpoints. </li><li>Use audience insights to inform strategic testing and measurement frameworks, driving continual optimisation of content and campaign effectiveness. </li><li>Enable the Editorial team to plan effectively against strategic priorities, aligning key moments and tentpole activations for successful rollout. </li><li>Bring platform expertise, trend awareness, and deep understanding of Older Kids’ and Teens’ passions into the strategy—ensuring agility and responsiveness within a fast-paced social media environment. </li> </ul><h2>Play your part in our team succeeding </h2>The Global Social Media team enables the LEGO Group to reach, recruit, and retain audiences through engaging content and meaningful conversations on the platforms they love. Driving the global social media strategy from within the Direct Consumer Engagement division, they are shaping vision, direction, and best practices that empower the business. With a focus on both new audiences and loyal fans, they strive to build authentic relationships that connect people of all ages to the LEGO brand in inspiring and lasting ways. <h2>Do you have what it takes? </h2><ul><li>Solid experience in social media strategy and marketing for a global brand or agency, with prove expertise in video gaming, entertainment, and/ or sports marketing. </li><li>Strong understanding of the Social Media landscape, including platforms and formats. </li><li>Proven experience in creating strategies for Snapchat, TikTok, Meta and YouTube is a requirement. </li><li>Deep understanding of social media analytics, algorithms, and channel health metrics </li><li>Excellent communication skills, including cross- functional, peer and senior partners </li> </ul>Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you\'re interested in this role we encourage you to apply as soon as possible. <h2>What’s in it for you? </h2><h2>Here is what you can expect: </h2>Family Care Leave - We offer enhanced paid leave options for those important times. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount – We know you\'ll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you\'ll be rewarded through our bonus scheme. Workplace - When you join the team you\'ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. What are you waiting for? Apply now! Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you\'re interested in this role we encourage you to apply as soon as possible. What’s in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount – We know you\'ll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you\'ll be rewarded through our bonus scheme. Workplace - When you join the team you\'ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO team today. #J-18808-Ljbffr

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...