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Marketing Campaigns Specialist - Work From Home

May 15, 2026

Role Overview The Marketing Campaigns Specialist (PatientHub) is responsible for the hands-on execution of marketing campaigns across email and newsletters using PatientHub. This role ensures campaigns are built correctly, tracked properly, QA’d thoroughly, and launched on time. This position is highly execution-focused and ideal for someone experienced with HubSpot, GoHighLevel (GHL), or similar marketing automation platforms, who is comfortable building campaigns, setting up standard tracking automations, and ensuring performance readiness—without owning system architecture or advanced analytics. Key Responsibilities 1. Marketing Campaign Execution (Primary Focus) • Compose, build, and launch targeted email campaigns in PatientHub (white-labeled GHL) • Compose, format, and schedule weekly newsletters • Execute email campaigns for: • Product launches • Content marketing initiatives • Events, webinars, and affiliate campaigns • Ensure all email and newsletter assets are: • Accurately implemented • Brand-aligned • Fully QA’d • Launched on schedule 2. Campaign Tracking, QA & Performance Readiness • Set up standard email and newsletter tracking automations, including: • Opens • Clicks • CTR • CTOR • Form Submissions • Booked Consultations • QA and validate: • Email links and CTAs • Tracking and tagging accuracy • Lead capture quality • Perform pre- and post-launch QA to identify surface-level issues: • Formatting errors • Broken links • Incorrect tracking • Monitor email KPIs such as: • Engagement rates • Click-through rates • QA leads generated from email campaigns and newsletters • Flag performance or technical concerns to the Marketing Manager and Allem for deeper analysis or remediation 3. Collaboration with Data & Automation Teams • Work closely with the Marketing Data, Analytics & Automation Specialist (Allem) to: • Request automation support when needed • Confirm tracking requirements before launch • Validate campaign readiness • Follow established SOPs for: • Campaign setup • Automation requests • Tracking and reporting handoffs • Provide clear documentation and inputs when submitting automation or tracking requests 4. Content & Creative Support • Write and edit email and newsletter content as assigned • Ensure content is: • Clear • On-brand • Optimized for engagement • Create and edit campaign visuals using Canva, including: • Email graphics • Newsletter headers • Maintain clean organization of: • Email templates • Campaign assets • Archive or update email and newsletter assets once campaigns conclude Skills & Qualifications Required • Minimum 2 years of marketing experience, preferably in campaign execution or marketing operations • Hands-on experience with HubSpot, GoHighLevel (GHL), or similar marketing automation platforms, including: • Email campaign creation • Workflow or automation setup • Campaign tracking • Experience composing and executing: • Email campaigns • Newsletters • Strong content writing skills for marketing emails and newsletters • Proficiency with Canva for marketing asset creation • Strong attention to detail and execution accuracy • Ability to work within structured systems and SOPs • Experience QA’ing leads generated from email and newsletter campaigns • Familiarity with AI-powered communication tools for content and campaign execution • Fluent in English (written and spoken) • Clear written communication and strong organizational skills Preferred • Experience with PatientHub or white-labeled GHL environments • SaaS and/or healthcare marketing experience • Familiarity with email performance metrics and engagement optimization What Success Looks Like • Email campaigns and newsletters launch on time and without execution errors • Tracking automations function correctly and reliably • Email engagement and click-through KPIs are consistently met or exceeded • Leads generated from campaigns are clean, accurate, and properly captured • Smooth collaboration with the Marketing Data & Automation team • Marketing leadership can rely on scalable, repeatable email execution without rework Position Requirements • Must have a stable internet connection minimum of 25 MBPS • Must have a mobile data plan as a backup • Must be in a quiet environment • Must be comfortable working the US business hours • Must own a PC with at least 16 GB of memory

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...