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End-User Engagement Market Support Consultant (Hybrid Position)
About the position
MicroHealth is seeking an experienced End-User Engagement Market Support Consultant to lead customer-focused programs and change management initiatives during large-scale Electronic Health Record (EHR) transformations across multiple healthcare markets. This strategic role combines customer program expertise with advanced change management capabilities to drive engagement, adoption, and advocacy throughout complex healthcare technology implementations. The ideal candidate will possess strong organizational skills, deep understanding of customer experience principles, and proven ability to visualize and execute change journeys in ambiguous, fast-paced environments.
The End-User Engagement Market Support Consultant will serve as a critical bridge between transformation initiatives and end-user communities, responsible for developing and executing comprehensive engagement strategies that enhance readiness, drive adoption, and ensure successful EHR implementations across designated healthcare markets. This role requires a self-starter who can operate effectively in ambiguous environments, engage with multiple cross-functional teams, contribute to key strategic decisions, and provide innovative solutions to complex change management challenges. The consultant will visualize the change journey for specific markets impacted by transformation, develop targeted communication strategies, and select optimal engagement techniques based on market-specific objectives and stakeholder needs.
This position requires significant client interaction and travel to medical center sites for key onsite events, go-lives, and stakeholder engagement activities. These are hybrid roles on-site 40%.
- Responsibilities
- Assist in the development and coordination of customer programs aimed at improving end-user engagement, loyalty, and long-term relationships throughout EHR transformation initiatives
- Support the implementation of initiatives that enhance customer onboarding, education, and advocacy during all phases of EHR deployment
- Ensure customer programs align with business goals, transformation objectives, and contribute to retention, satisfaction, and successful EHR adoption
- Conduct research to identify potential customer engagement opportunities based on market trends, healthcare industry insights, and end-user feedback
- Develop market-specific engagement strategies that address unique organizational cultures, clinical workflows, and stakeholder needs
- Coordinate program activities across multiple concurrent EHR implementations at different stages of transformation
- Monitor program effectiveness and adjust strategies based on real-time feedback and adoption metrics
- Visualize and map the change journey for specific healthcare markets impacted by EHR transformation, identifying key milestones, stakeholder touchpoints, and critical success factors
- Develop and execute comprehensive communication strategies to enhance organizational readiness and support successful change adoption
- Apply ADKAR methodology and Prosci change management principles to assess change readiness, identify barriers, and develop targeted interventions
- Select and implement the best change management techniques based on market-specific objectives, organizational culture, and stakeholder characteristics
- Conduct change impact assessments to understand how EHR transformation affects different user groups, workflows, and operational processes
- Develop change readiness plans that prepare markets for successful EHR go-lives and sustained adoption
- Monitor change adoption metrics and adjust strategies to address resistance, accelerate adoption, and ensure transformation success
- Facilitate change champion networks and super-user programs to build grassroots support for EHR transformation
- Contribute to initiatives that enhance the overall customer experience by identifying areas for improvement in EHR implementation processes, training delivery, and support services
- Assist in the coordination of customer advocacy efforts, such as loyalty programs, referral initiatives, advisory boards, and user group forums
- Work with internal teams to support enhancements to customer touchpoints and service quality throughout the EHR transformation lifecycle
- Gather and analyze customer feedback to inform continuous improvement of engagement strategies and program offerings
- Develop customer success stories and case studies that demonstrate EHR transformation value and build confidence among stakeholder communities
- Support the development of customer advisory councils that provide input on EHR optimization and future enhancements
- Champion the voice of the customer in internal planning and decision-making processes
- Work closely with marketing, sales, product, customer su