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Director of Marketing - Ops & Growth Leader

March 12, 2026

Reverie Hospitality Location: Austin, TX / Texas Hill Country (Remote with regular travel to properties within ~1.5 hours of Austin; typically 1 day/week on-site or less, plus additional days for shoots or key launches)Employment Type: Full-Time, Flexible HoursCompensation: Total compensation: $80,000 - $100,000+. Base Salary $70,000–$90,000 + ~$10,000+ Annual Performance Bonus (tied to portfolio revenue goals and performance) About Reverie HospitalityReverie Hospitality is a boutique hospitality company managing premier private retreat resorts and event venue properties across Texas Hill Country. Our portfolio includes luxury retreats, wedding weekend destinations, and vineyard resort experiences designed to deliver exceptional guest experiences. We blend thoughtful design with high-level service to create unforgettable stays, and we are building a repeatable, measurable growth engine to scale our portfolio in the coming years. About the RoleWe are hiring a Marketing Director - Operations & Growth Leader to run the marketing execution engine for our portfolio of currently 6 boutique hospitality properties. This is a hands-on operator role. Your responsibility is to take a defined 2026 marketing strategy and turn it into a functioning system: campaigns launched, landing pages live, CRM automations running, creative produced, reporting clean, and qualified leads flowing consistently to sales. You will report directly to one of the founders/owners. Organic social and execution workflows should run without daily supervision. You will be the final editor and quality control for brand output. Key ResponsibilitiesMarketing Operations & Team Management<ul><li>Own day-to-day marketing execution across our portfolio of 6 boutique hospitality companies.</li><li>Manage remote virtual assistants (VAs), contractors, and creative vendors with clear SOPs and quality control.</li><li>Run weekly marketing scorecard meetings covering performance, bottlenecks, and next actions.</li></ul>Paid Growth Ads (Meta + Google)<ul><li>Rebuild and manage campaign structure by property and segment.</li><li>Present organized ad batches for approval and launch.</li><li>Manage agency relationships (if applicable) with the goal of bringing best practices of paid ads in-house.</li><li>Maintain always-on retargeting and disciplined prospecting.</li></ul>Creative Production<ul><li>Plan and produce roughly quarterly photo/video shoots</li><li>Build reusable asset library for ads, landing pages, and lifecycle campaigns.</li><li>Maintain and expand creative vendor relationships.</li></ul>Social Media & Other Marketing Channels<ul><li>Oversee and execute social media management and influencer campaigns</li><li>Manage Google Business with regular posts, review responses, Q&A updates, etc.</li><li>Audit/improve property listings on OTAs, wedding/event platforms, etc.</li><li>Execute PR / media outreach and placement coordination</li><li>Oversee email/text marketing campaigns for Reverie and each property</li></ul>CRM & LifecycleOversee our web developer VA and marketing VAs to:<ul><li>Implement and manage CRM as the group sales CRM.</li><li>Build segment-based pipelines (wedding, corporate, wellness).</li><li>Implement Fit Form qualification before calendar booking.</li><li>Build email + SMS automation (instant response, 14-day nurture, long nurture foundations).</li></ul>Website & ConversionOversee our web developer VA to:<ul><li>Provide guidance on website enhancements and SEO management</li><li>Build and optimize segment-specific landing pages per property.</li><li>Own ad → landing page → qualification → booking conversion flow.</li></ul>Tracking & ReportingOversee our web developer VA and marketing VAs to:<ul><li>Enforce UTM standards and coordinate GA4/GTM tracking.</li><li>Ensure Meta Pixel + Conversions API and Google Ads tracking are accurate.</li><li>Deliver weekly KPI scorecard (marketing, sales funnel, revenue metrics).</li></ul> First 90 Days1. First 30 Days:<ul><li>CRM buildout + Fit Form live.</li><li>Tracking baseline verified (UTMs, GA4, pixel/CAPI).</li><li>Priority landing pages published.</li></ul>2. Days 31–60:<ul><li>Paid campaigns refreshed and segmented.</li><li>Email/SMS nurture sequences active.</li><li>Weekly KPI reporting cadence established.</li></ul>3. Days 61–90:<ul><li>Creative library organized and mapped to campaigns.</li><li>Offline conversion tracking plan implemented.</li><li>Vine launch marketing cadence prepared and scheduled.</li></ul> Qualifications<ul><li>7+ years in marketing operations, growth, or performance marketing.</li><li>Strong CRM + automation experience (GoHighLevel preferred).</li><li>Experience managing Meta + Google campaigns directly or via agency.</li><li>Lead social media strategy and influencer program</li><li>Comfortable with tracking (UTMs, GA4, GTM, pixel/CAPI).</li><li>Strong project management and vendor coordination skills.</li><li>Attention to detail and keen eye for branding/design, preferably in the hospitality industry.</li><li>Local to Austin / Hill Country with ability to be on-site regularly.</li></ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...