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Creative Strategist (Freelance)

February 20, 2026

We are partnering with a fast-growing consumer brand seeking a proactive and creative Creative Strategist to lead copywriting, UGC briefing, Meta ad management, email marketing and campaign design. This is a hands-on role for someone who combines strategic thinking with practical execution and enjoys working across paid, owned and earned channels to drive brand growth and customer engagement.

The Opportunity

You will shape campaign concepts end-to-end, develop compelling copy and creative briefs for user-generated content (UGC), manage Meta advertising performance, design email journeys and ensure campaigns are cohesive across channels. You’ll work closely with brand, performance and creative teams to translate strategy into measurable activity.

What You’ll Lead

End-to-end campaign planning and execution across paid social, email and owned channels
High-quality copywriting for ads, landing pages, emails and creative briefs that reflect brand tone and commercial objectives
Briefing, commissioning and managing UGC creators to produce on‑brand, performance-driven content
Day-to-day management of Meta (Facebook & Instagram) ad accounts: setup, optimisation, A/B testing and reporting
Designing and building email marketing programmes, from lifecycle flows to campaign sends, with focus on segmentation and personalisation
Collaborating with designers, media planners and data analysts to ensure creative and targeting align with commercial goals
Tracking campaign performance and producing clear, actionable reporting and insight
Ensuring all activity follows brand guidelines, privacy and advertising policies

Key Responsibilities

Write persuasive, on‑brand copy for social ads, email subject lines, body copy and landing pages
Produce concise, creative briefs for UGC creators and manage the content pipeline
Build, launch and optimise Meta campaigns to maximise ROAS and conversion metrics
Set up audience strategies, conversion tracking and pixel management in partnership with analytics
Develop email campaigns and automated journeys, including testing and optimisation
Prioritise experiments and A/B tests to continually improve creative and messaging
Maintain clear asset libraries, briefs and version control for internal and external stakeholders

What You’ll Bring

3+ years’ experience in a creative, performance or content role within e‑commerce, retail or consumer brands
Strong copywriting skills with a portfolio of ad, email and landing page copy
Practical experience managing Meta advertising accounts and familiarity with Ads Manager and Business Manager
Experience briefing and working with UGC creators or influencer partners
Knowledge of email marketing platforms (e.g. Klaviyo, Mailchimp or similar) and best practice for deliverability and segmentation
Analytical mindset with the ability to interpret performance data and make recommendations
Excellent communication and stakeholder management skills; comfortable managing cross-functional relationships
Organised, deadline-driven and able to manage multiple campaigns concurrently

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...