Creative Director / Social Media Content Creator

Creative Director, Video and Photography | Confidential Restaurant Group

About Our Client

For over a decade, our client has defined what it means to deliver iconic, enduring hospitality experiences. With a growing portfolio of distinctive brands and markets nationwide, they are driven by a passion for craftsmanship, connection, and the pursuit of excellence. Every concept celebrates the spirit of American dining: timeless spaces, genuine warmth, and an uncompromising commitment to quality that leaves a lasting impression on every guest who walks through their doors.

About the Opportunity

Our client is seeking a Creative Director of Photography & Video to lead the visual storytelling across their dynamic portfolio of hospitality brands. This is a hands-on creative leadership role for a visual storyteller who can both produce a high volume of content personally and scale production through external collaborators when needed.
Equal parts visual director and hands-on maker, this role is responsible for capturing, crafting, and elevating the visual language of each concept by ensuring content feels authentic, culturally relevant, and aligned with each brand’s ethos. With a strong focus on social-first content, they will capture photography and video that creates a compelling narrative, resonates both locally and nationally, and sets our client ahead in a competitive lifestyle and F&B landscape.
*PLEASE NOTE: This role is based in Dallas, TX. Candidates must be open to relocating to the Dallas market.

Core Responsibilities

Hands-On Content Creation
  • Personally produce a high volume of original photo and video content (short-form video, still photography, social assets) for use across Instagram, TikTok, and emerging platforms
  • Capture food, beverage, interiors, guest experience, lifestyle moments, and behind-the-scenes storytelling with a refined, brand-appropriate aesthetic
  • Edit and deliver platform-optimized content with speed, consistency, and attention to detail
Creative Direction & Visual Storytelling
  • Translate brand positioning and ethos into compelling visual narratives that resonate emotionally and culturally
  • Partner with marketing, operations, culinary, and design teams to ensure visuals align with broader brand initiatives
  • Take an active role in the development of the social editorial calendar, balancing brand consistency with trend responsiveness
Social-First Strategy & Trend Fluency
  • Maintain a strong working knowledge of social media platforms, formats, and trends, with a particular focus on short-form video
  • Create content that feels native to each platform while maintaining brand integrity
  • Anticipate shifts in visual trends, storytelling styles, and audience behavior to keep our client culturally relevant
Scaled Production & Vendor Management
  • Identify when projects require expanded production and source, brief, and manage external photographers, videographers, talent, and crews
  • Ensure any externally produced work meets our client’s creative standards and brand expectations
Campaign & Launch Support
  • Support new restaurant openings, seasonal launches, and brand campaigns with visually compelling content
  • Balance fast-turn, day-to-day social content with higher-concept creative moments
  • Set KPIs, track performance, and leverage analytics to optimize content, inform strategy, and grow platform impact

Requirements

  • 5-8+ years of experience in photography, video production, or creative direction, ideally within high-end hospitality, lifestyle, fashion, or consumer brands
  • A strong portfolio demonstrating hands-on photography and video creation, especially social-first and short-form content
  • Proven ability to both execute independently and direct others
  • Exceptional verbal and written communication skills across creative and operational teams
  • Understanding of content creation, paid/organic strategy, community management, and platform nuances
  • Ability to thrive in a high energy, in person work environment (Monday through Friday with flexibility for evenings/weekends)

Perks

  • Medical, Dental and Vision benefits available
  • Paid Time Off
  • Dining discounts at all concepts
  • Professional development and career growth
  • All restaurants are closed on Thanksgiving, Christmas and the 4th of July so their team can celebrate with their friends and family
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