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Brand Manager, Early Life
- Lead the execution of Goodies portfolio in the UK, including the full NFD pipeline, working closely in collaboration with the Category team and UK stakeholders to review feasibility and scale for UK market.
- Partner with the UK Early Life and Category teams to align on a robust 2–3-year innovation roadmap aligned to Category team strategy and local market opportunities.
- UK ambassador for all brand and packaging execution – ensuring local market inputs are considered in all packaging design and development.
- Lead the commercial team in delivering best in class execution of the Goodies portfolio, with a strong focus on managing core SKUs and landing innovation.
- UK brand guardian across all executional touchpoints across shopper and retail channels (In-store, online, OOH)
- Working with the Sales team on delivering against the Goodies channel strategy – building mental and physical availability/
- Supporting the Early Life Marketing Manager develop compelling, insight driven selling stories that create “wow” moments for customers and drive retailer engagement.
- Support customer-facing teams with clear, persuasive commercial narratives.
- Evaluate research outputs and translate insights into clear recommendations for the business, including the annual brand health tracker.
- Disseminate findings to cross functional teams to inform decision making and future planning.
- Collaborate with external partners e.g. BBC on Goodies opportunities for UK market.
- Oversee execution of joint initiatives and evaluate performance to maximise brand impact.
- Lead the rolling performance review of the Goodies portfolio, identifying risks, opportunities, and required interventions.
- Deliver the annual portfolio SWOT analysis with associated action plans to drive growth and efficiency.
- Monitor in-market performance and recommend strategic adjustments.
- Own UK inputs to Global Category trackers and represent UK team and key forums
- Review and track portfolio pricing versus marketplace – make relevant recommendations.
- Work closely with the Global team and Senior Communications Manager and Digital team to develop core communication briefs.
- Ensure brand priorities are brought to life consistently across all consumer touchpoints.
- Degree level or equivalent
- Strong experience in brand management, portfolio strategy, or innovation within FMCG.
- Experience leading cross functional teams and influencing stakeholders at all levels.
- Demonstrated experience developing and executing innovation pipelines (NFD/EPD).
- Strong commercial acumen with the ability to translate insights into compelling selling stories.
- Excellent analytical skills with experience in performance management and portfolio optimisation.
- Ability to manage external partners and build productive, long-term relationships.
- Strong communication and brief writing skills, particularly for research and creative development.
- Confident working with research platforms and methodologies (e.g., VYPR).
- Desirable Skills
- Experience in baby food, children’s food, or health focused FMCG categories.
- Knowledge of UK grocery retail dynamics and shopper behaviour.
- Experience working with licensed partnerships or brand collaborations.
- Understanding of pricing strategy and promotional effectiveness.
- Demonstrate the Hero Values
- Consumer first approach
- Keen problem-solving skills – able to use ‘gut instinct’ balanced with analytical evidence
- Strong influencing and communication skills at all levels and cross-functionally
- Attention to detail
- Personal integrity
- Demonstrate a drive for growth and a pro-active and curious nature to make recommendations
- Multiple stakeholder management – you will need to work with and influence every team in the business
- Being clear on your priorities – focusing on the vital projects that will deliver for the business and are aligned to business strategy & execute with excellence
- A competitive salary
- 25 days holiday. You will also get an extra day’s holiday to be taken on or around your birthday.
- Free Deliciously Ella App Access for you and five friends and family
- Private Medical Insurance
- Contributory pension scheme and access to free pension advice
- Access to Grocery Aid employee assistance resources.
- Massages & Reflexology when you are in our Bournemouth office
- Psycle Classes when you are in our London office
- Home & Tech Scheme
- Nursery Benefit
- Bike to Work and Electric Car Schemes
- Car Park benefits at our Bournemouth Office
- Hybrid Working and Flexible Bank Holidays
- Team breakfasts and Lunches and unlimited access to tea, coffee, milk, fruit and snacks from all our UK brands (depending on availability).
- Learning Opportunities and Study Leave
Apply now »